Privacy Policy

Who We Are

Data We Collect

  • Identity/contact: name, email, phone, billing and shipping addresses.
  • Order/delivery: items purchased, order IDs, delivery and return status.
  • Payment: method and masked identifiers processed by our payment gateway (we do not store full card details).
  • Device/usage: IP address, device info, cookies, pages viewed, session data; analytics/ads data only with consent.
  • Preferences: size and marketing preferences you share with us.

How We Use Your Data

  • Fulfilling orders, deliveries, returns, and refunds.
  • Account management and customer support.
  • Fraud prevention, security, and legal compliance (tax/accounting).
  • With consent: analytics, personalization, and marketing communications.

Consent & Choices

  • We obtain free, specific, informed, and unambiguous consent for optional processing (e.g., marketing/analytics).
  • Withdraw consent anytime by emailing dashlineofficial@gmail.com or via cookie settings; withdrawal is as easy as giving consent.
  • We do not knowingly process children’s data without verifiable parental consent and do not perform behavioral advertising to children.

Your Rights

  • You may request access, correction, deletion, and grievance redressal by contacting dashlineofficial@gmail.com.
  • We will respond within a reasonable period consistent with applicable law.

Sharing & Processors

  • We share data with logistics providers, payment gateways, customer support tools, and analytics/marketing partners (only with consent), under contracts that limit purpose and require security safeguards.
  • Cross-border transfers (if any) follow applicable government notifications.

Cookies & Tracking

  • Necessary cookies enable site functionality and checkout.
  • Optional analytics/advertising cookies operate only with your consent. Manage preferences anytime via our cookie banner/settings.

Security

  • We implement reasonable technical and organizational measures. Payments are handled via PCI-DSS compliant gateways.

Data Retention

  • We retain data only as long as necessary for the stated purposes or legal obligations, then delete or anonymize it. On consent withdrawal, we stop the relevant processing unless another legal basis applies.

Breach Notification

  • We will notify the Data Protection Board (and users where required) of qualifying personal data breaches.

Updates

  • We may update this policy and will post changes here. Significant changes may also be notified via the website/email.

Based on the Digital Personal Data Protection Act, 2023 and IT Rules requirements to publish a privacy policy and grievance details.